Portale di Ateneo - En.Unibs.it

Borrowed courses

BUSINESS MANAGEMENT (STRATEGY AND MARKETING)

COMMUNICATION TECHNOLOGIES AND MULTIMEDIA - TECNOLOGIE DELLE COMUNICAZIONI E MULTIMEDIA

PERCORSO COMUNE
BUSINESS MANAGEMENT (STRATEGY AND MARKETING)

INGEGNERIA INFORMATICA

comune
BUSINESS MANAGEMENT (STRATEGY AND MARKETING)

COMMUNICATION TECHNOLOGIES AND MULTIMEDIA - TECNOLOGIE DELLE COMUNICAZIONI E MULTIMEDIA

PERCORSO COMUNE
BUSINESS MANAGEMENT (STRATEGY AND MARKETING)

INGEGNERIA INFORMATICA

comune

Other Courses of the Study Programme

ECONOMICO E ORGANIZZATIVO

Course year: 2

FINAL THESIS

12 credits - Language/Final Examination
BUSINESS LAW

6 credits
BUSINESS MANAGEMENT (STRATEGY AND MARKETING)

9 credits - Characterising
MODELS FOR DECISION SUPPORT

6 credits - Characterising
LABORATORY OF BUSINESS ORGANIZATION AND STRATEGY

6 credits
FLUID MACHINERY AND ENERGY CONVERSION SYSTEMS

6 credits - Related/Supplementary
MODELLING AND SIMULATION OF PRODUCTIVE PROCESSES

6 credits - Characterising
OPTIMIZATION ALGORITHMS

6 credits - Student's own choice
SCIENTIFIC COMPUTING AND LABORATORY

6 credits - Student's own choice
TRAINING ACTIVITY/INTERNSHIP 3 CREDITS - MASTER LEVEL

3 credits - Student's own choice
TRAINING ACTIVITY/INTERNSHIP 6 CREDITS - MASTER LEVEL

6 credits - Student's own choice
TRAINING ACTIVITY/INTERNSHIP 9 CREDITS - MASTER LEVEL

9 credits - Student's own choice
ADDITIVE TECHNOLOGIES AND REVERSE ENGINEERING

6 credits - Characterising
APPLIED ACOUSTICS

6 credits - Student's own choice
INDUSTRIAL PLANTS MANAGEMENT LABORATORY

3 credits - Student's own choice
LABORATORY OF COMPUTATIONAL TECHNIQUES

3 credits - Student's own choice
QUALITY INDUSTRIAL MANAGEMENT LABORATORY

3 credits - Student's own choice

LOGISTICO E PRODUTTIVO

Course year: 2

FINAL THESIS

12 credits - Language/Final Examination
BUSINESS MANAGEMENT (STRATEGY AND MARKETING)

9 credits - Characterising
FLUID MACHINERY AND ENERGY CONVERSION SYSTEMS

6 credits - Related/Supplementary
INDUSTRIAL MANAGEMENT
Attendance grouping
12 credits - Raggruppamento di frequenza
PRODUCTION SYSTEMS MANAGEMENT LABORATORY

6 credits
SOCIOLOGY OF ORGANIZATION

6 credits - Student's own choice
BUSINESS LAW

6 credits
OPTIMIZATION ALGORITHMS

6 credits - Student's own choice
SCIENTIFIC COMPUTING AND LABORATORY

6 credits - Student's own choice
TRAINING ACTIVITY/INTERNSHIP 3 CREDITS - MASTER LEVEL

3 credits - Student's own choice
TRAINING ACTIVITY/INTERNSHIP 6 CREDITS - MASTER LEVEL

6 credits - Student's own choice
TRAINING ACTIVITY/INTERNSHIP 9 CREDITS - MASTER LEVEL

9 credits - Student's own choice
ADDITIVE TECHNOLOGIES AND REVERSE ENGINEERING

6 credits - Characterising
APPLIED ACOUSTICS

6 credits - Student's own choice
INDUSTRIAL PLANTS MANAGEMENT LABORATORY

3 credits - Student's own choice
INTELLECTUAL PROPERTY

6 credits
LABORATORY OF COMPUTATIONAL TECHNIQUES

3 credits - Student's own choice
QUALITY INDUSTRIAL MANAGEMENT LABORATORY

3 credits - Student's own choice

MODELLISTICA ED OTTIMIZZAZIONE

Course year: 2

FINAL THESIS

12 credits - Language/Final Examination
ANALYSIS AND DECISIONS IN COMPLEX SYSTEMS
Attendance grouping
12 credits - Raggruppamento di frequenza
BUSINESS MANAGEMENT (STRATEGY AND MARKETING)

9 credits - Characterising
DESIGN AND MANUFACTURING DOCUMENTATION LABORATORY

6 credits - Related/Supplementary
MODELING OF BULK FORMING

6 credits - Characterising
SOCIOLOGY OF ORGANIZATION

6 credits - Related/Supplementary
OPTIMIZATION ALGORITHMS

6 credits - Student's own choice
SCIENTIFIC COMPUTING AND LABORATORY

6 credits - Student's own choice
TRAINING ACTIVITY/INTERNSHIP 3 CREDITS - MASTER LEVEL

3 credits - Student's own choice
TRAINING ACTIVITY/INTERNSHIP 6 CREDITS - MASTER LEVEL

6 credits - Student's own choice
TRAINING ACTIVITY/INTERNSHIP 9 CREDITS - MASTER LEVEL

9 credits - Student's own choice
APPLIED ACOUSTICS

6 credits - Student's own choice
INDUSTRIAL PLANTS MANAGEMENT LABORATORY

3 credits - Student's own choice
LABORATORY OF BUSINESS ORGANIZATION AND STRATEGY

6 credits
LABORATORY OF COMPUTATIONAL TECHNIQUES

3 credits - Student's own choice
PRODUCTION SYSTEMS MANAGEMENT LABORATORY

6 credits
QUALITY INDUSTRIAL MANAGEMENT LABORATORY

3 credits - Student's own choice

BUSINESS MANAGEMENT (STRATEGY AND MARKETING)

Single discipline educational activity

Course Sheet

Academic Year of enrolment:

2018/2019

Academic Year of provision:

2019/2020

Type of Course:

Characterising

Degree:

Master's Degree Programme in MANAGEMENT ENGINEERING

Disciplinary Sector:

Engineering and Management

Language:

Italian

Grouping type:

Credits:

Programme Year:

Professor and Collaborators:

MUTINELLI Marco Alberto Professor

BACCHIOCCHI STEFANO Collaborator

Cycle:

First semester

Hours of classroom activity:

Hours of individual study:

145

No course prerequisites besides those required to enter the corresponding MS degree programme

Educational Goals

The course aims to achieve the following objectives:
1) to present the major concepts, theories, methodologies and tools to support the strategic decision making process;
2) to present the major concepts, theories, methodologies and tools to support the marketing decision making process;
3) to encourage students to discuss and get familiar with the above mentioned theories and models, through the discussion of business cases.

Content

This course introduces the students to the basic principles and operative techniques of some fundamental aspects of business management.
Main topics include:
1) Strategic analysis
2) Marketing

Extended Syllabus

STRATEGIC MANAGEMENT. The concept of strategy and the strategic management process. Mission, vision and long-term goals.
STRATEGIC ANALYSIS. Macro environment analysis: threats and opportunities. Analysis of the competitive environment. Analysis of competitors and of demand: segmentation and positioning.
COMPETITIVE ADVANTAGES. Resource analysis: strengths and weaknesses. The sources of competitive advantages. Support competitive advantages in a dynamic environment.
CORPORATE STRATEGIES. Corporate strategies in a single-business enterprise. Vertical integration and horizontal integration. Diversification. How to enter new sectors. Corporate strategies in a multi-business enterprise.
BUSINESS UNIT STRATEGIES. Generic competitive strategies. Competitive strategies and sector’s life cycle. Leaders between attack and defense. Turnaround strategies. International growth strategies.
MARKETING. Trust-oriented marketing. Operational marketing and strategic marketing. Analysis of final demand, environmental trends and competition. Analysis of the intermediate demand: distribution. Segmentation of demand and positioning. Price strategies. The comunication. The distribution.
BUSINESS-TO-BUSINESS MARKETING. The characteristics of the business-to-business markets. The company as a customer. Marketing processes in business-to-business markets. The industrial product. Logistics and distribution. Communication in business marketing. Prices, costs and value measurement. Customer portfolio analysis and management. Offer differentiation and technological-organizational choices.

Recommended Bibliography

Strategy: Pellicelli, G., Strategie d’impresa, 4a ed., Egea, Milano, 2016 (ISBN 9788823821996)
Marketing: Castaldo, S., Grosso, M., Marketing, 2a ed., Egea, Milano, 2016 (ISBN 9788823827189)

Methods of Provision

Conventional

Teaching Methods

The first part of the course is managed mainly through frontal lectures.
In the second part of the course, some of the topics discussed in the course will be deepened through some lectures held by entrepreners, managers, and economists.

Assessment Methods

The exam involves a written test which lasts 120 minutes, including four exercises, two for each of the two course main topics.
To pass the exam 1) the exercises of each of the two course main topics must achieve a minimum floor of 16/30; 2) the GPA of the two main topics is equal or higher than 18/30. The final grade is in a 0-30L scale.
Erasmus students and visiting students can take the final exam in Italian or English. All remaining students will take the final exam in Italian.

Assessment:

Final Mark

Programme of Educational Activities

Start date of teaching period:

Monday, September 16, 2019

End date of teaching period:

Friday, December 20, 2019

Other Information

Students attending to lectures will have the opportunity to implement some fundamental managerial choices using the concepts learned during the course through participation in a business game, in which teams of 2-3 students each will participate.
At the end of the course, the team that wins the business game will have the opportunity to confront themselves with teams from other Italian universities which competed in the same business game and possibly to enter the national final, held in Rome.