The teaching objectives of the course are structured as follows:
- Knowledge and understanding.
The course aims to provide students with the basic concepts and principles of marketing for the development of market strategies and for managing customer relationships.
- Ability to apply knowledge.
At the end of the course the student should be able to apply the management tools useful for analyzing consumer behavior and demand. Segment the market. Plan product, price, communication and distribution policies, measuring economic and market performance.
- Autonomy of judgment.
At the end of the course, the student should have acquired the ability to critically and ethically interpret the main economic and market data of commercial importance.
- Communication skills
The student should be able to communicate his / her reflections on the marketing topics covered in the course effectively and with appropriate language.
- Ability to learn.
The student should have acquired the ability to undertake more complex and in-depth studies on marketing issues as independently as possible.