Portale di Ateneo - En.Unibs.it

The course aims to develop the ability to understand the role and management problems of the main actors of the tourism system (e.g. tour operators, hotels, airline companies, retail travel agencies, public tourism organizations).
KNOWLEDGE AND UNDERSTANDING
At the end of the course the students will understand and assimilate the concepts of:
the tourism product and the tourism industry;
the tourist demand;
the main kinds of tourism enterprises;
the tourism intermediaries;
the main dynamics of the sector.

CAPACITY TO APPLY KNOWLEDGE AND UNDERSTANDING
At the end of the course, the students:
• will be able to analyze the challenges and management problems of the various types of companies of the tourism chain;
• will know how to evaluate the development opportunities of the tourism product;
• will be able to carry out strategic and marketing analyzes of tourism businesses;
• will know how to define development strategies in the tourism market;
• will acquire the sector's technical language and tourism-territorial planning skills;
• will acquire skills to operate within a system logic with particular attention to the transition towards sustainability.

JUDGMENT AUTONOMY
At the end of the course, the student will be able to develop independent and ethical judgments also on company situations, management issues, market trends, of which there is in-complete information.

COMMUNICATION SKILLS
Among the expected learning outcomes there is the development of interpersonal communication skills aimed at analyzing / solving problems and sharing ideas. The discussion of business case studies during the lessons will allow students to improve their interpersonal communication and public speaking skills.

LEARN ABILITY
The aim of the course is to develop those learning skills (curiosity / interest) that allow students to continue the study in an autonomous and continuous way.