The course aims to supply students with the conceptual framework to understand how innovation is produced. Not as much incremental innovation, i.e. continuous marginal improvements in the quality of existing products or in the efficiency of production processes, but rather radical innovation, i.e. the introduction of new products, the creation of new markets or new business models, anticipating and interpreting customer needs with solutions that change their lifestyle; an innovation with technological, economic, cultural, and social factors.