The educational objectives are consistent with those characterizing the 2st cycle degree programs in which the course is inserted. In detail, the course is concerned with the description and discussion of multivariate statistical techniques, widely used for the analysis of market data with marketing management purposes. Special attention is be devoted to the computational aspects and to the actual application to real data. Analyses are aimed at inspecting three general issues in market analysis: assessing positioning of brands, products, etc., investigating market segmentation, measuring Customer Satisfaction.