Portale di Ateneo - En.Unibs.it

The scholars attended the course of International business will be able, in the end of the course, to support the firms operating in international markets in taking decisions about country selection, entry modes and in adapting the marketing mix policies (product, price, place and promotion) to the foreign markets. The competences developed within this course will give him the opportunity to assume different positions supporting the general manager or the export managers in the management of international marketing activities. The job opportunities for the attendants of the course are specialists in products and services sales and market analysts in the international firms operating in b2b and b2c businesses, assuming the role of product and brand manager, key account and customer relationship manager, sales manager, country manager etc.