Portale di Ateneo - En.Unibs.it

The legitimacy of the firms is at stake. The current multidimensional (that is, financial, economic, social and ecologic) crisis clearly shows that the prevailing patterns of production and consumption are unbearable. Therefore, citizens are asking for a deep change of the course. For many companies, corporate social responsibility (CSR) and sustainability are becoming crucial levers to address societal expectations and evolving market requirements.
But how can CSR be the key driver for sustainable value creation processes? And how can firms go beyond simple window-dressing or greenwashing policies to really walk the talk and promote innovation capable of avoiding ethical blowbacks by combining market success and social/ecological enhancements?
The Course aims to address these questions by providing students with new perspectives, new managerial approaches, and new tools to face the sustainability challenges.