Portale di Ateneo - En.Unibs.it

The course aims to achieve the following objectives:
1) to present the major concepts, theories, methodologies and tools to support the strategic decision making process;
2) to present the major concepts, theories, methodologies and tools to support the marketing decision making process;
3) to encourage students to discuss and get familiar with the above mentioned theories and models, through the discussion of business cases;
4) to introduce the enabling strategic methodologies and tools to launch a new business, either within an existing company or through a start-up company.