LABORATORY OF BUSINESS ORGANIZATION AND STRATEGY

Single discipline educational activity

Course Sheet

Academic Year of enrolment:

2019/2020

Academic Year of provision:

2020/2021

Degree:

Master's Degree Programme in MANAGEMENT ENGINEERING

Disciplinary Sector:

Engineering and Management

Language:

Italian

Grouping type:

Credits:

Programme Year:

Professor and Collaborators:

MUTINELLI Marco Alberto Professor

SGOBBI FRANCESCA Collaborator

BANNO' Mariasole Collaborator

Cycle:

Second semester

Hours of classroom activity:

Hours of individual study:

Arguments examined in the Laboratory have been introduced to the students in previous courses, such as Organization and Innovation Management, Industrial Economics and Innovation, Business Management (Strategy and Marketing), of which the student has acquired attendance in previous semesters. The study of the recommended texts for those courses is considered a prerequisite for the Laboratory.

Educational Goals

The Laboratory aims to complete and refine the ability of students to use the conceptual tools provided to them in previous courses of the Master of Science in Management Engineering, with particular reference to the areas of economics, organization and business management, making extensive use of innovative forms of education.
In particular, the Laboratory aims to provide students with the ability to:
acquire an in-depth knowledge of the structure of the business system in Italy, of its strengths and weaknesses, compared to other advanced countries, and of the factors that influence, positively and negatively, its international competitiveness;
study in depth some specialist topics that are of increasing importance in the organization and management of the company;
assess with analytically rigorous methodologies the economic, financial, organizational and strategic situation of a company in order to identify possible medium / long-term corporate strategies that can improve its competitiveness, in light of the characteristics of the sector and more generally of the context in which it operates;
undertake a business, defining its business plan, organization and medium / long term strategy
consolidating relational, coordination and group work skills, also facing unexpected situations and learning to manage any coordination problems; of personal presentation; learn to set the presentation of specialized topics and to speak in public.

Content

The Laboratory aims to investigate some relevant topics in the fields of economy, organization and business management. For this reason, the program of the course will be possibly updated every year, to insert topics of particular interest.
In the academic year 2019-2020 the Laboratory will be organized in three parts, each of them dedicated to a specific theme. The following topics will be covered: internationalization, management of organizational change and entrepreneurship / managerial skills.
Giving attention on the ability of companies and of the economic system to compete on international markets, to design / adapt the organization to change and to propose and analyze new business models appears particularly useful at a time when companies are in face new challenges, which require accurate and timely decision-making skills and processes, to face innovation, change and market uncertainty and to seize opportunities and become more competitive.

Extended Syllabus

The first part of the Laboratory deals with the theme of internationalization and the international growth of the company, with particular reference to the Italian case. The theme will be declined in relation to both the internationalization strategies of Italian companies investing abroad (in this case, the main theories of international business growth will be discussed in light of the specificities and strengths and weaknesses of the Italian industrial system), both to the capacity of the country to attract foreign investment that can contribute to the economic growth.
The second part of the Laboratory addresses the issue of change management in organizations. Organizations face daily the need to manage changes in internal processes, in the products / services offered and in relations with stakeholders. In competitive contexts characterized by frequent uncertainty, the ability to successfully manage change becomes a competitive factor of primary importance. This part of the course examines the organizational solutions and the human resource management tools analysed in the literature and used in practice by companies to successfully face transformations at all levels of the company.
The third part of the laboratory deals with some aspects related to the theme of entrepreneurship and managerial skills, in particular: training, skills and the role of entrepreneurs and managers; family businesses and problems of succession and continuity management; diversity management, with particular regard to gender differences. Finally, the problem of how to create a business plan will be addressed, an indispensable tool for proposing and evaluating a new business initiative.

Recommended Bibliography

Module 1
Saviozzi F., Imprenditorialità, Milano: EGEA, 2017.

Modul2 2
Kotter, John P. (1995), Leading Change: Why Transformation Efforts Fail, Harvard Business Review, May–June Issue
Hayes John, The theory and practice of change management, Palgrave Macmillan (UK), 2014, Capitoli 3, 4, 7, 8
Aguilar-Saven Ruth S., "Business process modelling: Review and framework”, Int. J. Production Economics, 90 (2004): 129–149 (paragrafo 3)

Modul3 3
Prometeia - 95° Rapporto Analisi dei Settori Industriali. Sfide e opportunità del nuovo assetto mondiale: le prospettive al 2023 del manifatturiero italiano. Roma, 2019.
“L’Italia nell’economia internazionale”, XXXIII Rapporto ICE-IStat, Roma, 2019.
“Commercio Estero e attività internazionale delle imprese”, Annuario 2019 ICE-Istat, Roma, 2019.
Mariotti S., Mutinelli M. (a cura di), La crescita internazionale per le PMI. Strumenti, modelli e strategie per conquistare i mercati, Il Sole 24 Ore, Milano, 2003.

Knowledge of the textbooks and readings used in the courses of Organisation and Innovation Management, Industrial Economics and Economics of Innovation, and Business MAnagement is highly recommended. Additional readings may be suggested dring the lectures and made available in the course elearning website.

Methods of Provision

Conventional

Teaching Methods

A theoretical study is initially planned in each part of the Laboratory, involving work both in classroom and at home, with the support of literature selected by the teachers. Subsequently, real cases will be addressed and discussed in the classroom, starting from direct testimonies, seminars and thematic round tables with experts or from the discussion of scientific publications.
Presentations by the students and debates in the classroom are also planned. Particular attention will be paid to the development of non-technical skills to improve communication skills and interaction with others, through the use of public speaking and debating techniques.

Assessment Methods

Attendance at lectures and classroom activities is highly recommended. Only students attending at least 80% of the frontal teaching hours will be considered "attending" students.
For attending students, participation is an integral part of the learning verification process. Various moments of on-going evaluation will be provided, based on the active participation of individuals in classroom activities and on the presentation and discussion of papers, also carried out in groups, for the three parts in which the course is divided.
For students not attending the exam will consist of a written test and a paper, which will have equal weight in determining the final grade.
The written test will contain three open questions focused on the different topics covered in the course, on which the student will be able to prepare himself through the documentation made available on the e-learning page.
The paper will focus on an in-depth analysis of a topic identified in concert between the student and the course lecturers and will be discussed with the committee during one of the exam sessions.

Assessment:

Final Mark

Programme of Educational Activities

Start date of teaching period:

Monday, February 22, 2021

End date of teaching period:

Friday, June 11, 2021

Other Information

The contents of the course can be modified from year to year, introducing from time to time new topics considered of particular interest for the students, in light of the impact that they can exert on the business management activities in the years to come.

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