Portale di Ateneo - En.Unibs.it

The educational objectives have been developed with reference to Dublin descriptors and they are consistent with those characterizing the 2st cycle degree programs in which the course is inserted, in accordance with the provisions of Article 2 of "Regolamento didattico del corso di studio in Management". Special care was taken for the coordination with other courses concerned with related issues. In detail:
1) Knowledge and understanding: the course is concerned with the description and discussion of multivariate statistical techniques, widely used for the analysis of market data with marketing management purposes, also aiming at the development of original ideas.
2) Applying knowledge and understanding: special attention is devoted to the computational aspects and to the actual application to real data. Analyses are aimed at inspecting three general issues in market analysis: assessing positioning of brands, products, etc., investigating market segmentation, measuring Customer Satisfaction and the possibility is highlighted of extending knowledge to other context, also from a multidisciplinary perspective.
3) Making judgements: students are required to be able to assess the statistical indicators and interpret results with reference to the specific examined case studies.
4) Communication skills: students are required to be able to communicate their conclusions and final remarks, and the rationale supporting them, to specialists and non-specialists.
4) Learning skills: students are required to be able to study autonomously.