Portale di Ateneo - En.Unibs.it

DIGITAL MARKETING LAB

Single discipline educational activity
Course Sheet
Academic Year of enrolment: 
2019/2020
Academic Year of provision: 
2020/2021
Degree: 
Master's Degree Programme in MANAGEMENT
Disciplinary Sector: 
Corporate Finance
Language: 
Italian
Grouping type: 
Credits: 
2
Programme Year: 
2
Professor and Collaborators: 
ZANZOTTERA PAOLO Professor
Cycle: 
First four months
Hours of classroom activity: 
20
Hours of individual study: 
30

The laboratory includes traditional lessons interrupted by practical examples, exercises and case studies. During those "active moments" every student will be required to learn by doing and to actively participate to the lesson. Websites and exercises will be assigned. Every student will participate to projects individually or in small groups of maximum three people. Practises and exercises could be finished and completed by students beyond the lab time slots and beyond lessons, above all it will be important to continue to practice what is learnt during the lab for those students that are interested in digital marketing careers. It's required to bring a personal computer with installed Google Chrome or Mozilla Firefox as browsers and the capability to install browsers plugins and extensions.