Portale di Ateneo - En.Unibs.it

KNOWLEDGE AND UNDERSTANDING
A basic knowledge of international business and, specifically, of international marketing is required for actively participating to the Lab. Anyway, during the course, students will have the opportunity of better understanding how to pursue a market research globally. Specific attention will be devoted to the tools and the sources necessary for performing a market analysis and for developing a marketing and operations strategy worldwide.

APPLYING KNOWLEDGE AND UNDERSTANDING
As this is a Laboratory, students are mostly invited to apply knowledge acquired in the first year courses of International Business Master program. Specifically, the course aims to support the students in:

- conducting an industry and competition analysis for expanding internationally
- analyzing new markets.

MAKING JUDGEMENTS
Thanks to the performed marketing research, the students attending the Lab will be able to support global companies in:

- selecting new markets
- identifying promotion channels for global markets
- defining a promotional message
- developing promotional materials
- evaluating different entry modes to global markets
- developing a pricing strategy
- building up a logistic and transportation strategy.

COMMUNICATION
As during the course the students attending the Lab will collaborate with colleagues of different nationalities in virtual teams, this will allow them to improve their ability of communicating internationally. Finally, students attending the Lab will be invited to perform a written business report and to present it orally.

LIFELONG LEARNING SKILLS
The job opportunities for the attendants of the Lab are market analysts in the international firms. At the same, in the end of the course, the student learned the competences necessary to enroll for International Business post-graduate specialization, Masters and PhD.