The course aims at building a solid logical background on market functioning and competition policy, in order to support the strategic choices of the firm within the market.
The course analyzes the economic basis of the competitive strategy of firms, starting from the main models used in Microeconomics. Starting from the principles of pricing, the course will then go into greater detail in oligopoly models as for price and non-price choices, such as entry barriers, or product differentiation. These issues will be framed into the context of competition policy, referring to decisions by Italian and EU antitrust authorities.