Portale di Ateneo - En.Unibs.it

Focus of the course is the analysis of the principal subjects of every business communication area; the ability of a firm to create consensus more than visibility, value more than information. In the second part, the course will cover the integrated and conjunct use of the different communication instruments and of their media: mass media, personal media, and also the new technologies. The students will learn to comprehend the business communication role and the communication instruments in the different business areas. The course aims to explore all the knowledge and competences needed by a business communication manager.