Portale di Ateneo - En.Unibs.it

Contents:
Part 1:
Problems and policies related to tourist destinations, tourism demand and tourist products supply.
The educational path is organized as follows:
- tourist market: definitions ( features, relevant variables, measurement problems, the tourist market as part of the economic system)
- tourist destination as tourist system focus and the related management policies; activities coordination and tourist products diversity; tourist destination development path; destination management policies
- tourist demand features; tourist consumer behavior and related policies
- tourist product supply: problems and policies analisys, a global view
Part 2:
A) Tourism in the macroeconomics context: problems and policies.
B) Cultural heritage and its positive influence on tourism and on human and social capital
The educational path for part A) is organized as follows:
- tourism and territory economic development
- international tourism
- the government action in organizing tourism
- sustainability in the tourist industry
The educational path for part B) is organized as follows:
- cultural heritage: industry definitions
- cultural heritage supply: key players (Government role, local public institutions, private corporations), dimension, dynamics
- cultural heritage safeguard: different management models
- policies about conservation and promotion of cultural heritage:
- cultural heritage and creativity industry
- an in depth analisys: museum activities

About all subjects discussed in Part 1 and 2: in this course we’ll analyse both general aspects and specific features of Brescia area.