Portale di Ateneo - En.Unibs.it

MODULE I
The module is focused on sustainable tourism as a guiding principle to improve the competitiveness of the company operating in the tourism sector. Starting from the increasing competition among tourism destinations the module also highlights the vital role of the company in supporting local development.
The module offers a systemic view based on an integrated and multidimensional approach and on long term objectives.

PART I – INTRODUCTION
1) Course description
2) Proper and Improper tourism
3) Tourist-receiving regions. Configurations
4) Models to interpret touristic territories

PART II – SUSTAINABLE TOURISM
1) The debate on sustainable tourism
2) International resolutions
3) EU sustainable tourism policies
4) The substitutability between economy and environment
5) Strategies to improve competitiveness:
- The role of stakeholders in favouring local development
- The role of the company operating in the tourism sector in favouring local development
- Tourist-receiving activities, environment and sustainability. Strategies for improving attractiveness
6) Proactive tools for the company:
- EMAS
- Ecolabel
- FEE tools
- Socioeconomic and environmental indicators
- Ecological Footprint Analysis
7) The organization of a Universal Exposition: Expo Milano 2015.
- Critical analysis
- sharexpo
8) Case studies:
- Lake Garda
- European Green Capital Award
- Climate change and tourism

MODULE II
The module of "Sociology of Tourism" is focused on tourism-related processes both on micro level, concerned with the analysis of the defining needs of tourist, and on macro level, grounded on the socio-economic system linked with tourism as a whole:
PART I - THE TOURIST IN A SOCIOLOGICAL PERSPECTIVE
1) Taxonomy of the tourist according to traditional operational criteria
2) Most relevant tourist categories:
- Grand Tour (three main types);
- Self-directed and hetero-directed;
- Heritage and post-industrial.

PART II - SOCIO-ECONOMIC SCENARIOS BEHIND TOURISM DEVELOPMENT AND THE EVOLUTION OF SUBJECTIVE MOTIVATIONAL (AND COGNITIVE) PATTERNS
1) Socio-economic changes related to tourism development over time (mass tourism and post-industrial tourism): the remodeling of collective needs and agents’ wishes in the information society
2) The relationship between the tourist needs and the other agents of the socio-economic system:
(a) in the mass or Fordist environment (link between tourist, resident and commuter) along with the emergence of “demonstrative” consumption;
(b) In the post-industrial milieu (link between tourist, resident, commuter, city-user and metropolitan businessman).
3) The evolution of subjective patterns of individual motivations:
- the shape of authenticity in experiential tourism;
- push and pull determinants in the tourist behavior;
- the construction of the inner "pseudo-environment" as a representation of tourist experience.

PART III -TOURISM AND TERRITORIES AS COMPLEX SYSTEMS
1) Tourism as a complex system and territories as multi-dimensional spaces, starting from the main building-blocks (cultural, artistic, environmental assets, and the local touristic supply system);
2) The new socio-organizational territorial models: the local system of tourism and the “districtualization” of tourism and culture (theoretical and empirical implications) in comparison with economic districts: link between the lifecycle of tourism and crowding-out.
3) The study of the most relevant factors within cultural and tourism districtualization:
- The relational networks and social capital;
- The capability of the local system of creating local collective competition goods;
- The models of integrated governance for natural and/or artistic and/or cultural capital;
- Analysis of case studies and exercises.