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Course formative objective is to acquire the knowledge concerning the evolution of the different forms of companies in the Western world.
This course explores the evolution and variation of the conditions under which business has operated in different parts of the world. It concentrates on but is not exclusively concerned with the nineteenth and twentieth centuries. It looks at the specific decisions of specific firms and at the environments in which industries have operated in different periods and places in history.
The modern industrial enterprise Kind of businesses Historical alternatives to mass production The empire of the market: The service ethic A decent standard of living The chain store Big-brand goods Corporate advertising The star system The consumer-citizen Supermarketing A model Mrs. Consumer Business History: The theory of the firm The firm and the context The evolution of the firm Management and corporate governance The state owned enterprise
References for Erasmus students: - V. De Grazia, Irresistible Empire, New York, Belknap Press, 2005. - N. F. Cohen, Brand New, Boston, Harvard Business School, 2005.
Classroom teachning, seminars
Written examination