Portale di Ateneo - En.Unibs.it

Borrowed courses

COMMUNICATION MANAGEMENT

CONSULENZA AZIENDALE E LIBERA PROFESSIONE

CORSO GENERICO
COMMUNICATION MANAGEMENT

MONETA, FINANZA E RISK MANAGEMENT

CORSO GENERICO
COMMUNICATION MANAGEMENT

CONSULENZA AZIENDALE E LIBERA PROFESSIONE

CORSO GENERICO
COMMUNICATION MANAGEMENT

MANAGEMENT

FINANZA
COMMUNICATION MANAGEMENT

MANAGEMENT

PRODUZIONE E LOGISTICA
COMMUNICATION MANAGEMENT

MANAGEMENT

INTERNATIONAL BUSINESS

Other Courses in the Curriculum

MARKETING

Course year: 1

CONTRACT LAW FIRM

6 credits - Characterising
FINANCIAL STATEMENT ANALYSIS AND FINANCIAL COMMUNICATION

9 credits - Characterising
INTERNATIONAL MARKETING

9 credits - Characterising
HUMAN RESOURCE MANAGEMENT

9 credits - Related/Supplementary
INDUSTRIAL ECONOMICS AND POLICY

6 credits - Related/Supplementary
BANKING RISK MANAGEMENT
Attendance grouping
12 credits - Raggruppamento di frequenza
LOGISTICS MANAGEMENT
Attendance grouping
12 credits - Raggruppamento di frequenza
MATHEMATICAL METHODS AND INFORMATICS FOR FINANCE
Attendance grouping
12 credits - Raggruppamento di frequenza
SUPPLY CHAIN AND PRODUCTION
Attendance grouping
12 credits - Raggruppamento di frequenza
SUPPLY CHAIN AND TRANSPORTATION
Attendance grouping
12 credits - Raggruppamento di frequenza
ADMINISTRATION LAW

6 credits - Student's own choice
ADVANCED FINANCIAL ACCOUNTING (CONSOLIDATED FINANCIAL STATEMENT)

9 credits - Student's own choice
BANKRUPTCY AND CONTRACTS FOR REORGANIZATIONS

6 credits - Student's own choice
BUSINESS HISTORY

9 credits - Characterising
COMPUTER SCIENCE FOR FINANCE

6 credits - Student's own choice
FINANCIAL ANALYSIS

6 credits - Student's own choice
FINANCIAL CONTRACT LAW

6 credits - Student's own choice
FINANCIAL MANAGEMENT
Attendance grouping
9 credits - Raggruppamento di frequenza
HISTORY OF GLOBALIZATION

9 credits - Characterising
INTERNATIONAL ACCOUNTING AND REPORTING ISSUES

6 credits - Student's own choice
INTERNATIONAL ECONOMIC ENVIRONMENT FOR BUSINESS

9 credits - Student's own choice
INTRODUCTION TO LOGISTICS

6 credits - Student's own choice
INVESTMENT AND FINANCING ANALYSIS

9 credits - Student's own choice
MARKET RISK

9 credits - Student's own choice
MARKETING-ADVANCED

6 credits - Student's own choice
MONEY AND FINANCE

9 credits - Student's own choice
PRODUCTION MANAGEMENT

6 credits - Student's own choice
RISK MANAGEMENT IN BANKING

6 credits - Student's own choice
SOCIOLOGY OF INNOVATION

6 credits - Student's own choice
SPECIAL TOPICS IN REPORTING (SOCIAL AND ENVIRONMENTAL REPORTING)

6 credits - Student's own choice
STATISTICS FOR BUSINESS DECISIONS

9 credits - Student's own choice
STATISTICS FOR RISK MANAGEMENT

6 credits - Student's own choice
TRANSPORTATION MANAGEMENT

6 credits - Student's own choice
ASSET MANAGEMENT AND INSTITUTIONAL INVESTORS
Attendance grouping
9 credits - Raggruppamento di frequenza
BANKRUPTCY LAW

6 credits - Student's own choice
BUSINESS ENGLISH

6 credits - Student's own choice
COMMERCIAL LAW

6 credits - Student's own choice
CORPORATE FINANCE (MERGERS, ACQUISITIONS AND CORPORATE RESTRUCTURING)

6 credits - Student's own choice
CORPORATE GOVERNANCE AND CONTROL SYSTEMS

9 credits - Student's own choice
CREDIT RISK

6 credits - Student's own choice
DATA ANALYSIS FOR BUSINESS AND FINANCE

6 credits - Student's own choice
DERIVATIVES AND FINANCIAL HEDGING

6 credits - Student's own choice
ECONOMETRICS OF FINANCIAL MARKETS

6 credits - Student's own choice
ECONOMIC HISTORY OF THE PROFESSIONS

6 credits - Student's own choice
ECONOMICS OF TAXATION

9 credits - Student's own choice
EU LABOUR LAW

6 credits - Student's own choice
FINANCIAL CRISIS

6 credits - Student's own choice
FINANCIAL MARKETS LAW

6 credits - Student's own choice
INTERNATIONAL TRANSPORTATION LOGISTICS

6 credits - Student's own choice
INTRODUCTION TO CHINESE LANGUAGE AND CULTURE

6 credits - Student's own choice
LEADERSHIP AND COMPLEX ORGANIZATIONS

6 credits - Student's own choice
LOGISTICS TECHNOLOGIES

9 credits - Student's own choice
MATHEMATICAL METHODS FOR FINANCE

6 credits - Student's own choice
QUANTITATIVE METHODS FOR ECONOMICS AND BUSINESS

9 credits - Student's own choice
RISK MANAGEMENT AND EXTERNAL CONTROLS

6 credits - Student's own choice
STATISTICS FOR FINANCE

9 credits - Student's own choice
SUPPLY CHAIN MANAGEMENT

6 credits - Student's own choice
TAX LAW

9 credits - Student's own choice

Course year: 2

DEGREE THESIS

16 credits - Language/Final Examination
MACROECONOMIC OUTLOOK AND POLICIES

9 credits - Characterising
MARKETING MANAGEMENT

9 credits - Characterising
STATISTICS FOR MARKETING

9 credits - Characterising
COMMUNICATION MANAGEMENT

9 credits - Characterising
SERVICE MARKETING

6 credits - Characterising
ENTREPRENEURSHIP AND SMALL BUSINESS

2 credits
ETHICS AND ECONOMICS

2 credits
INTERNATIONAL ECONOMICS

9 credits - Student's own choice
INTRODUCTION TO CSR

2 credits
BANKING AND FINANCIAL OPERATIONS

2 credits
BANKING LAW

6 credits - Student's own choice
BUSINESS HISTORY

9 credits - Student's own choice
JOB AND BUSINESS CHANGES THROUGH MOVIES

2 credits
THE BUSINESS PLAN IN CASE OF START-UP INITIATIVES

2 credits

COMMUNICATION MANAGEMENT

Single discipline educational activity

Course Sheet

Course code:

703081

Academic Year of enrolment:

2014/2015

Academic Year of provision:

2015/2016

Type of Course:

Characterising

Degree:

Master's Degree Programme in MANAGEMENT

Disciplinary Sector:

Corporate Finance

Language:

Italian

Grouping type:

Credits:

Programme Year:

Professor and Collaborators:

CORVI Elisabetta Professor

Cycle:

Second four months

Hours of classroom activity:

Hours of individual study:

165

Educational Goals

Focus of the course is the analysis of the principal subjects of every business communication area; the ability of a firm to create consensus more than visibility, value more than information. In the second part, the course will cover the integrated and conjunct use of the different communication instruments and of their media: mass media, personal media, and also the new technologies. The students will learn to comprehend the business communication role and the communication instruments in the different business areas. The course aims to explore all the knowledge and competences needed by a business communication manager.

Content

1. Business communication for relationships’ management
2. The business communication areas
3. The contribution of each business communication area to value creation
4. Business communication’s instruments and channels
5. Ethics in business communication
6. Institutional communication
7. Institutional crisis communication
8. Environmental and social communication
9. Managerial communication and internal customers’ satisfaction
10. Economic and financial communication
11. Investor Relation activities
12. Marketing communication
13. Advertising
14. Direct marketing
15. Sales promotion
16. Personal selling and interpersonal communication
17. Public relations
18. Sponsorships

Methods of Provision

Conventional

Assessment Methods

Assessment:

Final Mark

Programme of Educational Activities

Start date of teaching period:

Tuesday, February 16, 2016

End date of teaching period:

Wednesday, May 25, 2016

Other Information

Erasmus Students can should study using the text Clow K. E., Baack D., “Integrated Advertising, Promotion and Marketing Communications”, 2009, Pearson Education Ltd, excluding the part from page 56 to page 140.
These students should, in any case, very soon, communicate to the teacher their intention to take the exam in English.