Portale di Ateneo - En.Unibs.it

Over the years a significant change regarding the asset compositions of business enterprises became apparent. Intangible assets like data, information and intellectual property (i.e. informational capital) are the new source of corporate value and growth. This maxim holds as true for a broad spectrum of companies, small and medium ones included. Such value may come from a new innovation, edging out competitors in a market, creating a revenue stream where there was none, or increasing market reputation. Informational capital may be exploited in many ways. This course analyzes, also via guided class discussions of the leading legal decisions on the matter, the legal principles and business contracts that govern the creation, the management and the transfer of informational capital. In particular, the following topics will be covered:
• Trademark law
• Licensing, merchandising and sponsorship agreements
• The on-line contractual and non-contractual usages of trademarks
• Data and the legal public regimes protecting data
• Data contractual protection
• Personal data and privacy protection
• Privacy protection at work
• Big Data and Competition
• Patent Law
• Patent licenses: patent pools and open patents
• Copyright law
• Standard setting organizations