Portale di Ateneo - En.Unibs.it

Course aims
The course aims to supply students with the conceptual framework to understand how innovation is produced. Not as much incremental innovation, i.e.  continuous marginal improvements in the quality of existing products or in the efficiency of production processes, but rather radical innovation, i.e. the introduction of new products, the creation of new markets or new business models, anticipating and interpreting customer needs with solutions that change their lifestyle; an innovation with technological, economic, cultural, and social factors.

Syllabus
(1) The radical innovation: a definition;
(2) The importance of radical innovation in times of crisis;
(3) Personal creativity and innovation;
(4) The social and cultural context of innovation;
(5) From ideas to products: entrepreneurs and innovative enterprises;
(6) Successes and failures in innovation: innovation risk management;
(7) From product to market: the social and economic exploitation of innovation.

Learning method
Lectures and workgroups

Final Exam Rules
For attending students (at least 2/3 of lessons), the examination includes discussion of a project work developed on a topic examined in the course. For students who do not attend, the exam will focus on the bibliography indicated in the program of course.

Bibliography
Riccardo Viale (a cura di), La cultura dell'innovazione. Comportamenti e ambienti innovativi, Il Sole 24 Ore Libri, 2008

Roberto Verganti, Design-Driven Innovation. Cambiare le regole della competizione innovando radicalmente il significato dei prodotti e dei servizi, Etas Libri, 2009