Portale di Ateneo - En.Unibs.it

Program:
Part 1:
Tourist industry and tourist destination.
The educational path is organized as follows:
- tourist market: definitions (features, relevant variables, measurement problems, the tourist market as part of the economic system)
- tourist demand features and trand; tourist consumer behavior and related policies;
- tourist product supply: problems and policies analisys;
- tourist destination as tourist system focus: activities coordination and tourist products variety; tourist destination development path; destination management policies.

Part 2:
A) Tourism in the macroeconomic context.
The educational path is organized as follows:
- tourism and local economic development;
- international tourism;
- tourism, environment and sustainability;
- Sharing economy and tourism;
- Tourism education;
- Tourism and heritage.

B) Cultural heritage and externalities. The educational path is organized as follows:
- cultural heritage: industry definitions;
- cultural heritage supply: key players (Government role, local public institutions, private corporations), dimensions and dynamics;
- cultural heritage safeguard: different management models;
- cultural heritage conservation and promotion policies;
- cultural heritage and creativity industry;
- an in depth analisys: museum activities.

About all subjects discussed in Part 1 and 2, both general aspects and specific features in Brescia area will be analysed.