MODULE I
The module is focused on sustainable tourism as a guiding principle to improve the competitiveness of the company operating in the tourism sector. Starting from the increasing competition among tourism destinations the module also highlights the vital role of the company in supporting local development.
The module offers a systemic view based on an integrated and multidimensional approach and on long term objectives.
PART I – INTRODUCTION
1) Course description
2) Proper and Improper tourism
3) Tourist-receiving regions. Configurations
4) Models to interpret touristic territories
5) Geographical tools applied to tourism: Geographic Information Systems. Big data and GIS
PART II – SUSTAINABLE TOURISM
1) The debate on sustainable tourism
2) International resolutions
3) EU sustainable tourism policies
4) The substitutability between economy and environment
5) Strategies to improve competitiveness:
- The role of stakeholders in favouring local development
- The role of the company operating in the tourism sector in favouring local development
- Tourist-receiving activities, environment and sustainability. Strategies for improving attractiveness
6) Proactive tools for the company:
- EMAS
- Ecolabel
- ISO 14001
- FEE tools
- Sharing economy: startup cases
7) Climate change and tourism
8) Case studies:
- Lake Garda
- European Green Capital Award
MODULE II
The course is focused on a socio-economic analysis of touristic processes, from a twofoald perspective: from a micro-social point of view, the course will focus on the analysis of the tourist behaviour and needs. From the macro-social point of view, the course will investigate the institutional and cultural factors related to the tranformation of tourism within modern societies. The main aim of the course is providing an overall introduction on the contemporary sociology of tourism, from a multi-disciplinary perspective. In more detail, the course will cover the following topics:
Module 1: “proto-turistic” actors from a sciological perspective
1) The figure of tourist in social science: general definitions of tourism and tourists; tourism and trip; micro and macro-factors and touristic behaviour
2) “Proto-tourism”: a sociological approach: the trip within the archaic societies; ancient societies and trip as “total social fact”; trips in Middle Ages and Renaiisance; the “Grand Tour”- the origin, the precursory elements of modern tourism, the end of Grand Tour
Module 2: socio-economic aspects of tourism and evolution of touristic behaviour
1) Socio-economic-tranformations in tourism: liberal societies and industrial revolution; the origins of capitalism: M. Weber and G. Simmel
2) The tourism within the industrial society: part 1- “romantic” tourism; tourism and nobilty; scientific explorations; consumption, ostentation and tourism; status factors and “conspicuous consumption”
3) The tourism wihin the industrial society: part 2 – the case of US, Germany and Italy; “etero-directed tourism” and mass tourism; social stratification and tourism;
4) The post-modern society: cultural and macro-social context; new forms of consumptions; functional disgregation; social relations and identity;
5) Tourism within the post-industrial society: “interstitial tourism”; the Cohen’s model; experiential tourism; the theatre metaphor and the MacCannell’s model; the “flaneur” tourist.