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Authentic written and oral level B2 (council of Europe).
Improving argumentative effectiveness. Practicing English for Business Communication in context (C1 oral).
Negotiation and argumentation in business communication. Public speaking in international business contexts. English for Special Purposes: business English, the English of banking and finance, English for Economics. Listening comprehension and oral production in Business English at C1 level.
MAIN TOPICS - Public speaking preparation and delivery. Know you audience and setting. Decide what you want to achieve. Selecting your topic. Speech construction. - The hardware of public speaking. Attitudes, nerves, and rehearsal. Elements of effective presentation. Building oratorical power. - The elements of persuasion. The pragmatics of persuasion. Effective argumentation. Methods of persuasion - Oral effectiveness in English. Pronunciation, intonation and rhythm of the English language. - Non-verbal communication in international contexts. Eye contact. Gestures. Body action and personal appearance. - Negotiation - Argumenting techniques
E. J. Williams, Presentations in English, Macmillan 2008 (ISBN 978-0230028784)
A. Zanola, Global English in International Business, 2012, www.authorsonline.co.uk (e-book format): ISBN 9780755215041
Communicative approach. Case studies. Discussions and group works.
The bibliography is topic for discussion during the final exam (only oral exam). Moreover, students will be asked to make an oral presentation of max 10 minutes on a given topic (problem solving related activities). This will be followed by a discussion on some of the themes analysed during the course. Fluency and effectiveness in oral communication (C1 level) will be the main relevant points for the final mark. PARAMETERS FOR PRESENTATIONS ASSESSMENT Content ______ Extent of coverage ______ Difficulty level of coverage ______ Clarity of coverage ______ Interesting Organisation Overall ______ Coherent, good coordination, easy to follow ______ Concise ______ Clear ______ Appropriate Introduction ______ Gained the audience’s interest and immediate attention ______ Stated purpose clearly ______ Identified the topic and defined the scope of the presentation Body ______ The main points were supported with details ______ Documented facts where necessary ______ Transitions were made between the main points to enable the listener to follow the development of the presentation ______ Sounded believable ______ Sounded persuasive ______ Informative: something was learnt Conclusion ______ Signal the ending ______ Summarised main points ______ Closed smoothly Questions & Discussion ______ Responded to questions well
Special seminars will be devoted to themes such as: effectiveness and efficiency in business communication, argumentative techniques, business presentation, job interview.