Portale di Ateneo - En.Unibs.it

Borrowed courses

COMMUNICATION MANAGEMENT

MONETA, FINANZA E RISK MANAGEMENT

CORSO GENERICO
COMMUNICATION MANAGEMENT

CONSULENZA AZIENDALE E LIBERA PROFESSIONE

LIBERA PROFESSIONE
COMMUNICATION MANAGEMENT

CONSULENZA AZIENDALE E LIBERA PROFESSIONE

CONTROLLO DI GESTIONE
COMMUNICATION MANAGEMENT

CONSULENZA AZIENDALE E LIBERA PROFESSIONE

LIBERA PROFESSIONE
COMMUNICATION MANAGEMENT

CONSULENZA AZIENDALE E LIBERA PROFESSIONE

CONTROLLO DI GESTIONE
COMMUNICATION MANAGEMENT

MONETA, FINANZA E RISK MANAGEMENT

CORSO GENERICO
COMMUNICATION MANAGEMENT

MANAGEMENT

FINANZA
COMMUNICATION MANAGEMENT

MANAGEMENT

GREEN ECONOMY AND SUSTAINABILITY
COMMUNICATION MANAGEMENT

MANAGEMENT

INTERNATIONAL BUSINESS
COMMUNICATION MANAGEMENT

MANAGEMENT

PRODUZIONE E LOGISTICA

Other Courses in the Curriculum

MARKETING

Course year: 1

FINANCIAL CONTRACTS IN BUSINESS LAW

6 credits - Characterising
FINANCIAL STATEMENT ANALYSIS AND FINANCIAL COMMUNICATION

9 credits - Characterising
INTERNATIONAL MARKETING

9 credits - Characterising
HUMAN RESOURCE MANAGEMENT

9 credits - Related/Supplementary
INDUSTRIAL ECONOMICS AND POLICY

6 credits - Related/Supplementary
BANKING RISK MANAGEMENT
Attendance grouping
12 credits - Raggruppamento di frequenza
LOGISTICS MANAGEMENT
Attendance grouping
12 credits - Raggruppamento di frequenza
MATHEMATICAL METHODS AND INFORMATICS FOR FINANCE
Attendance grouping
12 credits - Raggruppamento di frequenza
SUPPLY CHAIN AND PRODUCTION
Attendance grouping
12 credits - Raggruppamento di frequenza
SUPPLY CHAIN AND TRANSPORTATION
Attendance grouping
12 credits - Raggruppamento di frequenza
ADMINISTRATIVE LAW AND LOCAL GOVERNMENT

6 credits - Student's own choice
ADVANCED FINANCIAL ACCOUNTING (CONSOLIDATED FINANCIAL STATEMENT)

9 credits - Student's own choice
BUSINESS HISTORY

9 credits - Characterising
COMPUTER SCIENCE FOR FINANCE

6 credits - Student's own choice
DATA ANALYSIS FOR BUSINESS AND FINANCE

6 credits - Student's own choice
EU LABOUR LAW

6 credits - Student's own choice
FINANCIAL ANALYSIS

6 credits - Student's own choice
FINANCIAL MANAGEMENT

9 credits - Student's own choice
FINANCIAL MANAGEMENT

6 credits - Student's own choice
INTERNATIONAL ACCOUNTING AND REPORTING ISSUES

6 credits - Student's own choice
INTERNATIONAL ECONOMICS

9 credits - Student's own choice
INTRODUCTION TO LOGISTICS

6 credits - Student's own choice
INVESTMENT AND FINANCING ANALYSIS

9 credits - Student's own choice
MARKET RISK

9 credits - Student's own choice
MONEY AND FINANCE

9 credits - Student's own choice
ORGANIZATIONAL BEHAVIOR

6 credits - Student's own choice
PRODUCTION MANAGEMENT

6 credits - Student's own choice
QUANTITATIVE METHODS FOR ECONOMICS AND BUSINESS

9 credits - Student's own choice
RISK MANAGEMENT IN BANKING

6 credits - Student's own choice
SOCIOLOGY OF INNOVATION

6 credits - Student's own choice
SPECIAL TOPICS IN REPORTING (SOCIAL AND ENVIRONMENTAL REPORTING)

6 credits - Student's own choice
STATISTICS FOR BUSINESS DECISIONS

9 credits - Student's own choice
STATISTICS FOR RISK MANAGEMENT

6 credits - Student's own choice
TRANSPORTATION MANAGEMENT

6 credits - Student's own choice
ADVANCED ACCOUNTING

6 credits - Student's own choice
ASSET MANAGEMENT AND INSTITUTIONAL INVESTORS

9 credits - Student's own choice
BANKING LAW

6 credits - Student's own choice
BANKRUPTCY LAW

6 credits - Student's own choice
BUSINESS ENGLISH

6 credits - Student's own choice
BUSINESS HISTORY

9 credits - Student's own choice
COMMERCIAL LAW

6 credits - Student's own choice
CORPORATE FINANCE (MERGERS, ACQUISITIONS AND CORPORATE RESTRUCTURING)

6 credits - Student's own choice
CORPORATE GOVERNANCE AND CONTROL SYSTEMS

9 credits - Student's own choice
CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY

9 credits - Student's own choice
CREDIT RISK

6 credits - Student's own choice
DERIVATIVES AND FINANCIAL HEDGING

6 credits - Student's own choice
ECONOMETRICS OF FINANCIAL MARKETS

6 credits - Student's own choice
ECONOMIC HISTORY OF THE PROFESSIONS

6 credits - Student's own choice
ECONOMICS OF TAXATION

9 credits - Student's own choice
ENVIRONMENTAL ECONOMICS

9 credits - Student's own choice
FINANCIAL CRISIS

6 credits - Student's own choice
HISTORY OF GLOBALIZATION

9 credits - Characterising
INTERNATIONAL TRANSPORTATION LOGISTICS

6 credits - Student's own choice
LEADERSHIP AND COMPLEX ORGANIZATIONS

6 credits - Student's own choice
LOGISTICS TECHNOLOGIES

9 credits - Student's own choice
MARKETING-ADVANCED

6 credits - Student's own choice
MATHEMATICAL METHODS FOR FINANCE

6 credits - Student's own choice
RISK MANAGEMENT AND EXTERNAL CONTROLS

6 credits - Student's own choice
STATISTICS FOR FINANCE

9 credits - Student's own choice
SUPPLY CHAIN MANAGEMENT

6 credits - Student's own choice
TAX LAW

9 credits - Student's own choice

Course year: 2

DEGREE THESIS

16 credits - Language/Final Examination
DIGITAL MARKETING LAB

2 credits
MACROECONOMIC OUTLOOK AND POLICIES

9 credits - Characterising
MARKETING MANAGEMENT

9 credits - Characterising
STATISTICS FOR MARKETING

9 credits - Characterising
COMMUNICATION MANAGEMENT

9 credits - Characterising
SERVICE MARKETING

6 credits - Characterising

COMMUNICATION MANAGEMENT

Single discipline educational activity

Course Sheet

Academic Year of enrolment:

2017/2018

Academic Year of provision:

2018/2019

Type of Course:

Characterising

Degree:

Master's Degree Programme in MANAGEMENT

Disciplinary Sector:

Corporate Finance

Language:

Italian

Grouping type:

Credits:

Programme Year:

Professor and Collaborators:

CORVI Elisabetta Professor

Cycle:

Second four months

Hours of classroom activity:

Hours of individual study:

165

basic Marketing

Educational Goals

Focus of the course is the analysis of the principal subjects of every business communication area; the ability of a firm to create consensus more than visibility, value more than information. In the second part, the course will cover the integrated and conjunct use of the different communication instruments and of their media: mass media, personal media, and also the new technologies. The students will learn to comprehend the business communication role and the communication instruments in the different business areas. The course aims to explore all the knowledge and competences needed by a business communication manager.

Content

The Business Communication course is dedicated to the analysis of the main problems in the individual areas of corporate communication and the ability of the latter to create consensus as well as visibility, value as well as information. The course also analyzes the main issues related to the various communication tools and the joint and integrated use of the media: from mass media to personal media and the use of new technologies

Extended Syllabus

1. Business communication as a tool for managing relationships
2. Areas of business communication
3. The contribution of each area of the communication to the creation of value
4. Tools and channels of corporate communication
5. Ethics and business communication
6. Institutional communication
7. Institutional communication in the event of a crisis
8. Environmental and social communication
9. Management communication and satisfaction of internal customers
10. Economic and financial communication
11. Investor Relations activity
12. Commercial communication
13. Advertising
14. Direct marketing
15. Sales promotion
16. Personal selling and interpersonal communication
17. Public relations
18. Sponsorships

Recommended Bibliography

Erasmus Students can study using the text Clow K. E., Baack D., “Integrated Advertising, Promotion and Marketing Communications”, 2009, Pearson Education Ltd, excluding the part from page 56 to page 140.
These students should, in any case, very soon, communicate to the teacher their intention to take the exam in English.

Methods of Provision

Conventional

Teaching Methods

The teaching will be divided into theoretical lessons, aimed at the conceptual framing of the subject matter, in interactive exercises and in testimonies of operators in the sector.

Assessment Methods

The examination takes place in written form, with reference to the content of the indicated text. It consists of a test based on 4 questions (3 open questions + 1 question consisting of 5 multiple choice questions.

Assessment:

Final Mark

Programme of Educational Activities

Start date of teaching period:

Monday, February 11, 2019

End date of teaching period:

Friday, May 24, 2019